This weekend, the movie is Star Trek: Into Darkness and, if you're doing things right, the way to go is BIG. IMAX big.
So when's the last time you saw a something really spectacular on a movie screen. If you've been reading these pages regularly, it was just weeks ago with the opening of Tom Cruise's Oblivion.
The fact is that while more and more movies, particularly during blockbuster summers, are shooting for spectacle, the real goods have been harder and harder to come by. The Avengers nailed it last summer and while Iron Man 3 is doing huge business carrying on the Marvel tradition, more and more previews of coming "event" movies feel stale by the time their teaser has ended.
Even a cursory look at this summer's upcoming blockbusters, with few exceptions, reveal movies banking on scenes that feel too familiar in setting, character, costume and tone. In fact, Moviedozer will be taking a close look at Man of Steel just next week. But right now there's an opportunity to experience what looks like one of the best examples of IMAX production yet - and it's at IMAX theaters all weekend.
J.J. Abrams shot action sequences for Star Trek: Into Darkness in native IMAX, meaning the film adheres to all of IMAX's standards for their proprietary projection systems. Not since last year's The Hobbit: An Unexpected Journey has a movie been more suited to IMAX exhibition.
So even if big action flicks aren't your thing or your impression of IMAX is of Space Shuttles launching from five story tall screens, get back into a modern IMAX theater and get reacquainted with a technology that has been refined to gold standards.
If you're going to see Star Trek: Into Darkness, see it big. See it IMAX big.
Here's a look at director J.J. Abrams, along with a few cast members, giving you some insight on IMAX filming along with the latest feature trailer.
Have a great weekend at the movies. Next week on Moviedozer - Will you Pay to see this movie: Man of Steel.
Thanks to Paramount and Universal for trailers and poster art.