I'd offer no argument with any of that. Hype sells seats. Moviedozer came about to help assess the promise vs. the delivered goods. When the sell matches what's being sold, ticket buyers are happy, studios make money and the industry thrives.
But sometimes the "art" of the trailer is more than promotion. Sometimes it's a tool for unveiling a small film that is difficult to find. A film that has limited distribution, small marketing allowances and a heavy reliance on "art house" critics and festival screenings, that can occupy years of effort before breaking to wider audiences. Sometimes a trailer is discovery.
I've been completely captivated by the trailer and a few clips and can't recall having seen hand drawn animation more enchanting since screening the Oscar nominees for animated shorts this past January.
I hope you enjoy the trailer. I urge you to seek out a screening if you happen to be strolling the sidewalks of New York, particularly if you have young, impressionable minds in tow. And I hope this will be a title you'll remember as it ultimately makes its way to home video.
The Painting was produced in 2011 at BE-Films in Belgium by writer/director Jean-François Laguionie and writer Anik Leray. It is distributed in the U.S. by Gkids in New York.
Special thanks to Gkids for access to the trailer and poster art.