Thursday, February 21, 2013

The Art of the Poster: Big Ass Spider!

One stop movie marketing.

poster design by DOG & PONY

Forget the trailer, forget word of mouth. No need to list cast or director. The holy grail of movie marketing has to be a single poster that makes its point so perfectly, the target audience is jumping online to check the release date.

In this case, Epic Pictures Group may have done that and one better. They may have gotten away with just printing the title.

Promo, pitch and plot line all rolled into three words. You know it all in a glance. Is there anything you don't understand about what this movie holds in store for you after you buy a ticket? It ain't pretty but it's damned solid marketing. Even the cheesiness of the image suggests lowering your expectations and going along just for the fun of it.

That makes Big Ass Spider a text book example of the Art of the Poster.

To save you from clicking around to look up a release date, Big Ass Spider is scheduled to open on March 8th. Perhaps another good marketing move in counter-programming as that's the opening date for Oz the Great and Powerful, and I'm thinking there's not going to be a problem with audiences knowing which one they'd rather see.

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