Friday, February 1, 2013

Art of the Poster: It's Iron Man, man!

One of the (many) things that Disney and Marvel got right back in 2008 was casting Robert Downey Jr. as Tony Stark in Iron Man. Downey has arguably become the second coming of Johnny Depp for the Mouse House and his swagger is carrying an undefinable percentage of Marvel magic through all of the subsequent Marvel movies made, and to be made, by the studio.

That decidedly cool factor smartly extends beyond the character of Tony Stark and the actor's take on portraying him, to the scripts, dialogue and interactions on screen that were such a significant factor in the success of last year's The Avengers. And in all of this, Downey's presence undoubtedly attracts a caliber of supporting and guest cast options that otherwise would be untouchable without offering blank checks to fill the roles with A-listers.

Then, just to prove that the Marvel machine is firing on all cylinders, marketing absolutely nails the cool factor with fantastic poster art. If you study this stuff, a course in Marvel movie marketing is a course in synchronicity.

And the evidence? Here are posters for Iron Man 1 & 2 (2008 & 2010), followed by the latest poster art  for the May release of Iron Man 3. And if you can't get enough of the guy in the Iron suit, there'll be a 60 second trailer debuting this Sunday during that big football game everyone's talking about.

No worries, we'll be posting the Superbowl trailers right here next week. For now, how high is the cool factor of the new poster? Very.

Lead photo by Alberto E. Rodriguez, ©2012 Wireimage, courtesy of

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