Tuesday, November 20, 2007

Putting the "tease" in teaser.

While waiting in the dark for Beowulf yesterday, along with about a dozen others who, like me, crawled out of the NJ rain into the safe haven of a cave like cineplex, I had the privilege of seeing the new trailer for J.J. Abrams super-secretive monster (?) movie... uhh.. Cloverfield? or is that 1-18-08? or maybe we don't even know the title yet?
Seems like Abrams got addicted to the juice of teasing an audience throughout an entire television season with the first season of ABC's LOST. But as the second season of LOST attests to, doing something a lot doesn't necessarily make you good at it.

Though the trailer shows more than the first teaser, offering a few extra glimpses of a city in panic, this may be a case of more being less. I can't help but think Abrams has simply found that shooting on camcorders needs a gimmick as a clever plot excuse (kind of the way I think DePalma approached Redacted). It leans on being intriguing while feeling dangerously close to being really cheesy. I kept thinking that this is what Matthew Broderick's Godzilla would have looked like on an IFC budget and without a sense of humor. But hey, maybe that would be a good movie?

You can check out the trailer and the teaser for Cloverfield, 1-18-08 (maybe someone needs to parody that into a big band song) by clicking here. Let us know what you think? Personally I feel like a rat in some kind of movie marketing lab experiment. And while you're there, take a close look at the water in the graphic on the trailer page. There's a trail in the water from decapitated Lady Liberty to the exploding shoreline... ahh.. a clue? Does it come from the sea? Do we care?

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